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Concept information

... > social science subjects > business and management > marketing (business) > marketing > advertising > designated driver advertising campaigns
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > designated driver advertising campaigns
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > designated driver advertising campaigns
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > advertising > designated driver advertising campaigns
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > advertising > designated driver advertising campaigns
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > advertising > designated driver advertising campaigns
... > social science subjects > business and management > marketing (business) > marketing communication > advertising > designated driver advertising campaigns
... > social science subjects > psychology > behavior mechanisms > behavior (psychology) > human communication > advertising > designated driver advertising campaigns

Preferred term

designated driver advertising campaigns  

Definition

  • In the United States, more than 17,000 people died in alcohol-related motor vehicle crashes during 2003; this figure represented 40% of all traffic-related deaths. One approach to reducing instances of impaired driving is to promote the use of a designated driver, defined as an individual who agrees to remain sober, for example during a party, and thus is able to drive others home safely. [Source: Encyclopedia of Children, Adolescents, and the Media; Designated Driver Advertising Campaigns]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-MXFNXJHS-7

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