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Concept information

Preferred term

content in food advertising  

Definition

  • The content of food advertising targeting children and adolescents has remained startlingly stable over the past 30 years. Although various modes of advertising to children exist, television has been the predominant mode of persuasive appeals. [Source: Encyclopedia of Children, Adolescents, and the Media; Food Advertising, Content in]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-N6RQ44S8-H

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