Skip to main content

SAGE Social Science Thesaurus

Search from vocabulary

Concept information

Preferred term

normative influence  

Definition

  • Normative influence is one of the two main ways in which people influence one another in group interaction. It is a form of influence in which pressure is exerted to cause someone to conform to the expectations and preferences of others. [Source: Encyclopedia of Group Processes & Intergroup Relations; Normative Influence]

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-N8159HZF-P

Download this concept: