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Concept information

... > social science subjects > communication and media studies > communication studies > science and technology communication > changing awareness, opinion, and behavior > communication campaigns in health and environment

Preferred term

communication campaigns in health and environment  

Definition

  • Communication campaigns have functioned as vehicles of public information and persuasion throughout history. Issues driving them have included religion, politics, and culture—and more recently, the marketing of commercial goods and services, value-driven causes, and economic and social development. [Source: Encyclopedia of Science and Technology Communication; Communication Campaigns in Health and Environment]

Broader concept

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URI

http://data.loterre.fr/ark:/67375/N9J-NGR9390R-J

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