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Concept information

social science subjects > business and management > marketing (business) > marketing > market audit
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > market audit
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > market audit
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > market audit
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > market audit
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > market audit

Preferred term

market audit  

Definition

  • A market audit examines a company from a marketing perspective, just as a financial audit, tax audit, or IT audit examines a company from each of their own perspectives. However, while those audits focus principally on internal data, a market audit gathers a great deal of information from outside the company, in order to compare the company's performance and character to those of its competitors. [Source: Encyclopedia of Business in Today's World; Market Audit]

Broader concept

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URI

http://data.loterre.fr/ark:/67375/N9J-NGRP7ZXQ-2

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