Concept information
Preferred term
conjoint analysis
Definition
- Conjoint analysis (CA) is a quantitative technique used to elicit preferences. When faced with multiple alternatives, people often make decisions by making trade-offs between the specific features of competing products. [Source: Encyclopedia of Medical Decision Making; Conjoint Analysis]
Broader concept
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-NJLLXD7P-7
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