Skip to main content

SAGE Social Science Thesaurus

Search from vocabulary

Concept information

Preferred term

conjoint analysis  

Definition

  • Conjoint analysis (CA) is a quantitative technique used to elicit preferences. When faced with multiple alternatives, people often make decisions by making trade-offs between the specific features of competing products. [Source: Encyclopedia of Medical Decision Making; Conjoint Analysis]

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-NJLLXD7P-7

Download this concept: