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Concept information

Preferred term

undifferentiated marketing  

Definition

  • a marketing strategy whereby a firm or organization pursues the whole market with one product and one marketing program, choosing not to recognize different market segments; also called mass marketing. [Source: Dictionary of Marketing Communications; Undifferentiated Marketing]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-NTW47225-X

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