Concept information
Preferred term
media research
Definition
- gathering and interpreting data related to the reach and effectiveness of advertising media and media vehicles to facilitate information-based media decisions on budget allocations, selection of media vehicles to reach the target audience, scheduling, and other decisions. [Source: Dictionary of Marketing Communications; Media Research]
Broader concept
Narrower concepts
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-NVP1SSJC-3
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