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... > contexts > population characteristics > health > public health > epidemiology > statistics and research methods > logistic regression > diagnostics
... > social science subjects > health and social care > medical science > medicine > clinical medicine > medical decision making > biostatistics and clinical epidemiology > logistic regression > diagnostics
... > other subjects > natural sciences > life sciences > medical science > medicine > clinical medicine > medical decision making > biostatistics and clinical epidemiology > logistic regression > diagnostics
... > social science subjects > education > educational systems > curriculum > curriculum studies > inquiry and research > quantitative research > quantitative data analysis > logistic regression > diagnostics
... > social science subjects > social research > research methods and evaluation > quantitative research > quantitative data analysis > logistic regression > diagnostics

Preferred term

diagnostics  

Definition

  • in marketing and advertising research, a broad range of techniques involving data collection and analysis to acquire feedback from consumers on a variety of marketing, advertising, and promotion issues, for the purpose of gaining insight to aid the development and implementation of future marketing communications programs. [Source: Dictionary of Marketing Communications; Diagnostics]

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URI

http://data.loterre.fr/ark:/67375/N9J-PMT5JWKC-3

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