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... > contexts > population characteristics > health > public health > epidemiology > social science perspectives on epidemiology > targeting and tailoring

Preferred term

targeting and tailoring  

Definition

  • Information and communication are important and powerful tools for helping enhance population health. Generally speaking, health information that is carefully designed for a specific group or individual is more effective in capturing attention and motivating changes in health-related attitudes and behaviors than information designed for a generalized audience or with no particular audience in mind. [Source: Encyclopedia of Epidemiology; Targeting and Tailoring]

Broader concept

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URI

http://data.loterre.fr/ark:/67375/N9J-PP6LFSH4-M

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