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SAGE Social Science Thesaurus

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Concept information

Preferred term

public relations  

Definition

  • Public relations is a management function, because it manages the relations between the company and its publics. It is a bridge between the organization and its environment. [Source: Dictionary of Strategy: Strategic Management A-Z; Public Relations]

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-PQR4H4J8-5

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