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social science subjects > health and social care > health care management > marketing and customer value > integrated marketing communication
social science subjects > business and management > marketing (business) > marketing > integrated marketing communication
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > integrated marketing communication
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > integrated marketing communication
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > integrated marketing communication
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > integrated marketing communication
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > integrated marketing communication
social science subjects > business and management > marketing (business) > marketing communication > integrated marketing communication

Preferred term

integrated marketing communication  

Definition

  • Integrated marketing communication (IMC), also known as integrated communication, involves the synergistic use of the full range of marketing communications tools (including public relations) to promote products, services, organizations, personalities, or causes. Origins Marketers traditionally have relied on a “promotion mix” that includes advertising, sales promotion, direct response, personal selling, and product publicity. [Source: Encyclopedia of Public Relations; Integrated Marketing Communication]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-Q5G2FTK6-G

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