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Concept information

social science subjects > economics > economic concepts > financial support > sponsorship
... > social science subjects > business and management > finance > financing > financial support > sponsorship

Preferred term

sponsorship  

Definition

  • The payment of cash (or in kind) that a company may make to a league, team, event, individual or activity, for the right to exploit the commercial potential of being associated with that activity. The sponsorship of sports events accounts for about three-quarters of all sponsorship in the UK.There are many problems related to attempts to estimate the market size for sports sponsorship including: (1) firms and sports bodies are reluctant to release commercially sensitive data; (2) the market is highly fragmented, ranging from Olympic Games (TOP) to local sports teams; and (3) expenditure on sponsorship is often consumed within firms' broader marketing and publicity budgets. [Source: The SAGE Dictionary of Sports Studies; Sponsorship]

Broader concept

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URI

http://data.loterre.fr/ark:/67375/N9J-QCFRQQ24-F

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