Concept information
Preferred term
media buying in politics
Definition
- Media buying in politics refers to the purchasing of advertising in print or electronic media by the candidate or his or her campaign. A media plan is developed early in a campaign and includes exactly which stations and newspapers the candidate wants to advertise in. [Source: Encyclopedia of Political Communication; Media Buying in Politics]
Broader concept
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-QGW25HWN-3
{{label}}
{{#each values }} {{! loop through ConceptPropertyValue objects }}
{{#if prefLabel }}
{{/if}}
{{/each}}
{{#if notation }}{{ notation }} {{/if}}{{ prefLabel }}
{{#ifDifferentLabelLang lang }} ({{ lang }}){{/ifDifferentLabelLang}}
{{#if vocabName }}
{{ vocabName }}
{{/if}}