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Concept information

social science subjects > business and management > marketing (business) > marketing environment > market demand

Preferred term

market demand  

Definition

  • total amount of purchases of a particular product or brand over a specified period of time; typically refers to actual purchases, but may relate to an estimate of likely demand in a specified future period;. . [Source: Dictionary of Marketing Communications; Market Demand]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-QLSWN39B-M

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