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Concept information

... > social science subjects > business and management > marketing (business) > marketing > advertising > food product placements
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > food product placements
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > food product placements
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > advertising > food product placements
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > advertising > food product placements
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > advertising > food product placements
... > social science subjects > business and management > marketing (business) > marketing communication > advertising > food product placements
... > social science subjects > psychology > behavior mechanisms > behavior (psychology) > human communication > advertising > food product placements

Preferred term

food product placements  

Definition

  • A product placement refers to the practice of placing a particular brand of a product in a movie. Many people recall a small boy leaving a trail of Reese's Pieces from a shed where an alien was hiding to the boy's house (indeed, people are probably more likely to remember the name of the candy than the boy's name—Elliot). [Source: Encyclopedia of Children, Adolescents, and the Media; Product Placements, Food]

Broader concept

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URI

http://data.loterre.fr/ark:/67375/N9J-QR9846XS-1

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