Concept information
Preferred term
entrepreneurial marketing
Definition
- Since the first research symposium devoted to it in the early 1980s, entrepreneurial marketing (EM) has developed rapidly. At the start, EM was regarded equal to marketing in small and medium enterprises (SMEs). [Source: Encyclopedia of New Venture Management; Entrepreneurial Marketing]
Broader concept
Narrower concepts
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-R3SH29BW-1
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