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Concept information

... > social science subjects > health and social care > health care management > marketing and customer value > public relations > corporate identity
... > social science subjects > politics and international relations > governance > crisis management > issues in crisis management > public relations > corporate identity
... > social science subjects > business and management > management settings > business management > governance > crisis management > issues in crisis management > public relations > corporate identity
... > social science subjects > business and management > business ethics > marketing ethics > public relations > corporate identity
... > social science subjects > communication and media studies > communication studies > types of communication > mass communication > public relations > corporate identity
... > social science subjects > health and social care > health policy > health services > health service administration > organization and administration > public relations > corporate identity
... > social science subjects > health and social care > health services > health service administration > organization and administration > public relations > corporate identity
... > social science subjects > health and social care > health care management > health care facilities, manpower, and services > health services > health service administration > organization and administration > public relations > corporate identity
... > social science subjects > health and social care > health occupations > health service administration > organization and administration > public relations > corporate identity
... > social science subjects > business and management > marketing (business) > marketing mix > promotion (marketing) > public relations > corporate identity
... > social science subjects > health and social care > health care management > marketing and customer value > marketing mix > promotion (marketing) > public relations > corporate identity

Preferred term

corporate identity  

Definition

  • Corporate identity is not only what an organization perceives itself to be but also what an organization says it is. Hence, corporate identity is often understood as an externally oriented concept. [Source: Encyclopedia of Identity; Corporate Identity]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-R5VCBLV1-R

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