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Concept information

social science subjects > business and management > international business > economics of international business > entry mode

Preferred term

entry mode  

Definition

  • An entry mode is the manner in which a company decides to enter into foreign markets. International market efforts take many forms. [Source: Encyclopedia of Business in Today's World; Entry Mode]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-R6WCX8WV-T

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