: SAGE: ethics of persuasive advertising

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ethics of persuasive advertising

One of the standard questions that is addressed by business ethics is whether or not there is something ethically objectionable about some or all forms of advertising. This question is usually posed in terms of asking whether advertising is merely the provision of information to consumers that enables them to find the right product to satisfy their preexisting desires or needs or whether advertising manipulates, brainwashes, or deceives persons into buying products that they would otherwise have had no interest in purchasing. [Source: Encyclopedia of Business Ethics and Society; Persuasive Advertising, Ethics of]

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