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... > social science subjects > psychology > social psychology > personality > morals > social responsibility
... > social science subjects > psychology > behavior mechanisms > psychology and behavior > mental development and functions > personality > morals > social responsibility
... > social science subjects > business and management > sociology of work > sociology of work encyc > social psychology of work > personality > morals > social responsibility
... > social science subjects > sociology > sociology of work > sociology of work encyc > social psychology of work > personality > morals > social responsibility
... > social science subjects > psychology > applied psychology > industrial psychology > understanding and assessing individual differences > personality > morals > social responsibility
... > social science subjects > psychology > behavior mechanisms > personality > morals > social responsibility
... > social science subjects > psychology > behavior mechanisms > human development > personality > morals > social responsibility
... > social science subjects > psychology > personality psychology > personality > morals > social responsibility

Preferred term

social responsibility  

Definition

  • for a marketer or advertiser, the obligation to operate and act in the public interest as determined by what society believes is right, and generally improve the well-being of people. [Source: Dictionary of Marketing Communications; Social Responsibility]

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URI

http://data.loterre.fr/ark:/67375/N9J-RJ9TKKN2-H

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