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Concept information

Preferred term

community relations  

Definition

  • Community relations is the processes by which an organization interacts and builds relationships with people in order to improve the quality of life in the community. It is not only a communications strategy, but also a management approach designed for mutual benefit by contributing to local, regional, national, and global community. [Source: Encyclopedia of Sports Management and Marketing; Community Relations]

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-RL9MB6KS-M

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