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Concept information

... > social science subjects > communication and media studies > media studies > media and society > gender in the media > media modes > tween magazines

Preferred term

tween magazines  

Definition

  • Written for young children between the ages of 8 and 14, “tween” magazines are produced by magazine publishers seeking to extend their marketing, advertising, and branding to children in this age bracket, part of a demographic whose size and disposable income have earned them the “tween” moniker. Representing $10.1 billion in the United States alone, this industry is the fastest-growing global market, including the United Kingdom, Australia, and Korea (according to ). [Source: Encyclopedia of Gender in Media; Tween Magazines]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-SL4RV9CS-K

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