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Concept information

... > social science subjects > sociology > gender and sexuality > gender and society > gender and culture > GI Joe

Preferred term

GI Joe  

Definition

  • GI Joe is the brand name of a line of dolls meant for boys, which, with the exception of one 4-year period (1978-1982), has been produced and marketed in various manifestations continuously since its creation in 1964 by the toy company Hasbro. This entry will provide a summary overview of GI Joe's history and its connection to successive popular concepts of masculine idealism. [Source: Encyclopedia of Gender and Society; GI Joe]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-SSX8G411-W

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