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Concept information

Preferred term

generic strategies  

Definition

  • Generic strategies are basic strategies that can be used by organizations in all kinds of industries. Michael Porter's 1980 book Competitive Strategy established a framework based on three distinct generic strategies: cost leadership, differentiation, and focus. [Source: Encyclopedia of Health Care Management; Generic Strategies]

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-SXTWCN6T-N

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