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Concept information

Preferred term

marketing in schools  

Definition

  • Food and beverage advertising enters schools by a variety of routes, including product sales, direct advertising, indirect advertising, and market research. Each of these routes has variations, and each category is outlined within this discussion. [Source: Encyclopedia of Children, Adolescents, and the Media; Food and Beverage Advertising in Schools]

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-SZQHKTW6-N

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