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Concept information

Preferred term

marketing audit  

Definition

  • a comprehensive, systematic, and objective review and appraisal of every aspect of a firm's or organization's marketing program, its organization, activities, strategies, and people. [Source: Dictionary of Marketing Communications; Marketing Audit]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-T7TXHMPB-D

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