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... > social science subjects > health and social care > health and society > cancer and society > media > radio political advertising
... > social science subjects > criminology and criminal justice > criminology > sociocultural context and popular culture > media > radio political advertising
... > social science subjects > business and management > marketing (business) > marketing > media > radio political advertising
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > media > radio political advertising
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > media > radio political advertising
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > media > radio political advertising
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > media > radio political advertising
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > media > radio political advertising
... > social science subjects > politics and international relations > political science > political communications > media > radio political advertising
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > political communications > media > radio political advertising
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > political communications > media > radio political advertising
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > political communications > media > radio political advertising
... > social science subjects > library and information science > information science > publishing > journalism > political communications > media > radio political advertising
... > social science subjects > communication and media studies > media studies > media forms > journalism > political communications > media > radio political advertising
... > social science subjects > communication and media studies > communication studies > political communications > media > radio political advertising
... > social science subjects > politics and international relations > governance > disaster relief > disaster relief methods and practices > media > radio political advertising
... > social science subjects > business and management > management settings > business management > governance > disaster relief > disaster relief methods and practices > media > radio political advertising
... > social science subjects > sociology > social problems > social problems encyc > community, culture, and change > media > radio political advertising
... > social science subjects > criminology and criminal justice > criminology > race and crime > media > radio political advertising
... > social science subjects > politics and international relations > political science > political communications > political campaigns > radio political advertising
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > political communications > political campaigns > radio political advertising
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > political communications > political campaigns > radio political advertising
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > political communications > political campaigns > radio political advertising
... > social science subjects > library and information science > information science > publishing > journalism > political communications > political campaigns > radio political advertising
... > social science subjects > communication and media studies > media studies > media forms > journalism > political communications > political campaigns > radio political advertising
... > social science subjects > communication and media studies > communication studies > political communications > political campaigns > radio political advertising
... > social science subjects > politics and international relations > government and politics > politics > political campaigns > radio political advertising
... > social science subjects > politics and international relations > political science > politics > political campaigns > radio political advertising
... > social science subjects > business and management > organization studies > organization studies encyc > organizational power, politics, and conflict > politics > political campaigns > radio political advertising
... > social science subjects > sociology > environmental, urban and regional sociology > environmental sociology > politics > political campaigns > radio political advertising

Preferred term

radio political advertising  

Definition

  • The radio airwaves became a central mode of campaign advertising soon after the entrance of commercial radio in the United States in 1922 and maintained that role for more than 3 decades. Despite the rise of television advertising, with candidates for higher profile offices spending large amounts of their campaign budgets on the production and airing of television spots, radio advertising has persisted in the American political arena. [Source: Encyclopedia of Political Communication; Political Advertising, Radio]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-TKMV33F8-L

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