Concept information
Preferred term
comparative advertising
Definition
- In comparative advertising, a company publicly compares its product or service with other competing products or services. Firms usually compare their products with a single product, but in some situations a product has been compared with multiple competitive products. [Source: Encyclopedia of Health Care Management; Comparative Advertising]
Broader concept
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-TMGLN5KP-S
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