Concept information
Preferred term
one-to-one marketing
Definition
- One-to-one marketing is a philosophy based on the idea that an ideal size for a target market is one customer. Traditionally, one of the most important tasks for a marketer is the process of segmentation and targeting. [Source: Encyclopedia of Health Care Management; One-to-One Marketing]
Broader concept
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-V5FD7JMH-W
{{label}}
{{#each values }} {{! loop through ConceptPropertyValue objects }}
{{#if prefLabel }}
{{/if}}
{{/each}}
{{#if notation }}{{ notation }} {{/if}}{{ prefLabel }}
{{#ifDifferentLabelLang lang }} ({{ lang }}){{/ifDifferentLabelLang}}
{{#if vocabName }}
{{ vocabName }}
{{/if}}