Concept information
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communication and media studies
communication studies
communication theory
interpersonal concepts
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communication and media studies
communication studies
communication theory
psycho-cognitive orientations
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industrial psychology
organizational structure, design, and change
organizational behavior
influence (psychology)
Preferred term
inoculation theory
Definition
- Definition Inoculation theory was devised by William McGuire in the early 1960s as a strategy to protect attitudes from change—to confer resistance to counterattitudinal influences, whether such influences take the form of direct attacks or sustained pressures. Nature of Inoculation Inoculation theory consists of two elements: threat and refutational preemption. [Source: Encyclopedia of Social Psychology; Inoculation Theory]
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-VBPQFHSD-J
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