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... > social science subjects > communication and media studies > communication studies > communication theory > information, media, and communication technology > media and mass communication theories
... > social science subjects > communication and media studies > communication studies > communication theory > applications and contexts > media and mass communication theories

Preferred term

media and mass communication theories  

Definition

  • When people think of the media, they primarily think of one of the most popular leisure activities in the world: watching television. However, there are many other forms of media, or mediums, which must be examined when studying mass communication. [Source: Encyclopedia of Communication Theory; Media and Mass Communication Theories]

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URI

http://data.loterre.fr/ark:/67375/N9J-VPS0MBV2-F

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