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Concept information

... > social science subjects > business and management > marketing (business) > marketing > advertising > food advertising, gender, ethnicity, and age
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > food advertising, gender, ethnicity, and age
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > food advertising, gender, ethnicity, and age
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > advertising > food advertising, gender, ethnicity, and age
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > advertising > food advertising, gender, ethnicity, and age
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > advertising > food advertising, gender, ethnicity, and age
... > social science subjects > business and management > marketing (business) > marketing communication > advertising > food advertising, gender, ethnicity, and age
... > social science subjects > psychology > behavior mechanisms > behavior (psychology) > human communication > advertising > food advertising, gender, ethnicity, and age
social science subjects > sociology > gender and sexuality > food advertising, gender, ethnicity, and age

Preferred term

food advertising, gender, ethnicity, and age  

Definition

  • According to Advertising Age, U.S. advertising spending for food, beverages, and candy in 2004 was approximately $6.8 billion, placing it sixth highest among all product categories. Some researchers have suggested that advertising for food products accounts for as much 10 to 15 commercials per viewer every hour on TV. Because many food advertisers realize that young people are a very important target audience, programming and media geared toward children and adolescents also tend to contain a high percentage of advertisements for food products. [Source: Encyclopedia of Children, Adolescents, and the Media; Food Advertising, Gender, Ethnicity, and Age]

Broader concept

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URI

http://data.loterre.fr/ark:/67375/N9J-VS5CTC9K-F

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