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SAGE Social Science Thesaurus

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Concept information

Preferred term

political testimonials  

Definition

  • A testimonial, also referred to as an endorsement, is a statement for or against a product, service, candidate for office, or political idea. Such a statement is intended to influence others to follow the guidance of the individual(s) providing the testimonial. [Source: Encyclopedia of Political Communication; Testimonials, Political]

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-VSKXQ389-F

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