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Concept information

... > social science subjects > business and management > marketing (business) > marketing > advertising > host selling and advertising
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > host selling and advertising
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > host selling and advertising
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > advertising > host selling and advertising
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > advertising > host selling and advertising
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > advertising > host selling and advertising
... > social science subjects > business and management > marketing (business) > marketing communication > advertising > host selling and advertising
... > social science subjects > psychology > behavior mechanisms > behavior (psychology) > human communication > advertising > host selling and advertising

Preferred term

host selling and advertising  

Definition

  • Host selling refers to a form of advertising that uses program talent, including animated cartoon characters and “live” program hosts, to deliver commercials. Such character endorsement may confuse children and keep them from distinguishing between program and nonprogram material. [Source: Encyclopedia of Children, Adolescents, and the Media; Advertising, Host Selling and]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-VTCVW8BF-0

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