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Concept information

social science subjects > health and social care > health care management > statistics and data mining > database marketing
social science subjects > health and social care > health care management > marketing and customer value > database marketing

Preferred term

database marketing  

Definition

  • Database marketing is an approach to communicating with customers and prospective customers that relies on the use of sophisticated customer databases. A customer database is a comprehensive collection of information about customers and prospective customers that includes geographic, demographic, and behavioral information. [Source: Encyclopedia of Health Care Management; Database Marketing]

Broader concept

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URI

http://data.loterre.fr/ark:/67375/N9J-VWC2DH9W-B

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