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Concept information

... > social science subjects > business and management > marketing (business) > marketing > advertising > merchandising and licensing
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > merchandising and licensing
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > merchandising and licensing
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > advertising > merchandising and licensing
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > advertising > merchandising and licensing
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > advertising > merchandising and licensing
... > social science subjects > business and management > marketing (business) > marketing communication > advertising > merchandising and licensing
... > social science subjects > psychology > behavior mechanisms > behavior (psychology) > human communication > advertising > merchandising and licensing

Preferred term

merchandising and licensing  

Definition

  • Merchandising and licensing seem to be nearly the same thing; the main difference between these two processes is in their goals. Licensing is meant to increase the revenues of a product or service; merchandising is a marketing instrument used to bring more attention to a product in new or existing markets. [Source: Encyclopedia of Children, Adolescents, and the Media; Licensing, Merchandising and]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-W4FR0LH2-5

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