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SAGE Social Science Thesaurus

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Concept information

Preferred term

targeting  

Definition

  • identifying, evaluating, prioritizing, and selecting the specific audience(s) that will be the focus of the marketer's communications program. [Source: Dictionary of Marketing Communications; Targeting]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-W8KDLN2Z-X

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