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Concept information

... > social science subjects > communication and media studies > media studies > media and society > youth and media > media use > media preferences and individual differences

Preferred term

media preferences and individual differences  

Definition

  • Individual differences have long been used as a tool for understanding the content preferences of media audiences. Although earlier analyses of individual differences that focused on demographic and lifestyle characteristics were linked to audience media preference, more recent research has begun to shift the focus to psychologically based personality differences. [Source: Encyclopedia of Children, Adolescents, and the Media; Individual Differences, Media Preferences and]

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URI

http://data.loterre.fr/ark:/67375/N9J-W9XTT70K-Q

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