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... > social science subjects > communication and media studies > communication studies > communication theory > social-interactional orientations > positioning theory
... > social science subjects > communication and media studies > communication studies > communication theory > semiotic, linguistic, and discursive orientations > positioning theory
... > social science subjects > communication and media studies > communication studies > communication theory > critical orientations > positioning theory
... > social science subjects > education > educational systems > curriculum > curriculum studies > inquiry and research > qualitative research > qualitative data analysis > phenomenological analysis > positioning theory
... > social science subjects > sociology > sociology of education > education in society and culture > theories, models, and philosophical perspectives > qualitative research > qualitative data analysis > phenomenological analysis > positioning theory
... > social science subjects > education > education studies > sociology of education > education in society and culture > theories, models, and philosophical perspectives > qualitative research > qualitative data analysis > phenomenological analysis > positioning theory
... > social science subjects > social research > research > qualitative research > qualitative data analysis > phenomenological analysis > positioning theory
... > social science subjects > sociology > sociology of education > education in society and culture > evaluation, testing, and research methods > qualitative research > qualitative data analysis > phenomenological analysis > positioning theory
... > social science subjects > education > education studies > sociology of education > education in society and culture > evaluation, testing, and research methods > qualitative research > qualitative data analysis > phenomenological analysis > positioning theory
... > social science subjects > social research > research methods and evaluation > qualitative research > qualitative data analysis > phenomenological analysis > positioning theory
... > social science subjects > sociology > social theory > critical theory > phenomenology > positioning theory
... > social science subjects > politics and international relations > political science > political theory > critical theory > phenomenology > positioning theory
... > social science subjects > sociology > social theory > German social theory > phenomenology > positioning theory

Preferred term

positioning theory  

Definition

  • Positioning theory can be traced to several sources from within the disciplines of marketing, social psychology, and linguistics. Within the field of marketing, positioning refers to the strategic use of communication to position products in the marketplace. [Source: Encyclopedia of Communication Theory; Positioning Theory]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-WLXZJQVJ-5

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