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... > social science subjects > communication and media studies > communication studies > communication theory > social-interactional orientations > social action media studies
... > social science subjects > communication and media studies > communication studies > communication theory > information, media, and communication technology > social action media studies

Preferred term

social action media studies  

Definition

  • Social action media studies is a research approach that emphasizes the interpretive activity of media audiences in everyday contexts. Social action media scholars typically employ ethnographic methods in their investigations. [Source: Encyclopedia of Communication Theory; Social Action Media Studies]

Broader concept

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URI

http://data.loterre.fr/ark:/67375/N9J-WPHFWGLR-5

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