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... > social science subjects > business and management > marketing (business) > consumer culture > concepts in consumer culture > convention theory

Preferred term

convention theory  

Definition

  • French convention theory focuses on the quality characteristics of information and the need for common understandings and not just rules and norms as the basis of social action. It defends the plurality of publicly justifiable actions based on a limited number of coherent systems of values that are culturally specific. [Source: Encyclopedia of Consumer Culture; Convention Theory]

Broader concept

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URI

http://data.loterre.fr/ark:/67375/N9J-WSD0RF1X-T

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