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... > social science subjects > communication and media studies > communication studies > science and technology communication > theory and research > cultivation theory and science

Preferred term

cultivation theory and science  

Definition

  • Cultivation theory emerged in the late 1960s as an alternative to the predominant theoretical approaches of the time that emphasized relatively short-term and direct effects of the mass media. The theory was first articulated by George Gerbner of the Annenberg School, University of Pennsylvania. [Source: Encyclopedia of Science and Technology Communication; Cultivation Theory and Science]

Broader concept

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URI

http://data.loterre.fr/ark:/67375/N9J-X28KMVHN-B

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