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Concept information

... > social science subjects > business and management > entrepreneurship > new venture management > entrepreneurial marketing > test markets

Preferred term

test markets  

Definition

  • The fatality rate for new ventures is high. New businesses and even new products from established businesses fail frequently, for one reason or another. [Source: Encyclopedia of New Venture Management; Test Markets]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-X46G617S-W

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