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Concept information

Preferred term

political branding  

Definition

  • Nowadays there are highly visible resemblances between the consumer goods market and the world of politics. There is an evident relationship between business research and electoral affairs. [Source: Encyclopedia of Political Communication; Political Branding]

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-X6HGMXSF-J

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