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Concept information

social science subjects > psychology > social psychology > judgment and decision making > loss aversion

Preferred term

loss aversion  

Definition

  • Definition Loss aversion refers to people's tendency to prefer avoiding losses to acquiring gains of equal magnitude. In other words, the value people place on avoiding a certain loss is higher than the value of acquiring a gain of equal size. [Source: Encyclopedia of Social Psychology; Loss Aversion]

Broader concept

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URI

http://data.loterre.fr/ark:/67375/N9J-Z2GQ83PH-8

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