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Concept information

... > social science subjects > communication and media studies > communication studies > science and technology communication > venues and channels > science in advertising

Preferred term

science in advertising  

Definition

  • Among the many and varied forms of science communication, advertising is unique because of its emphasis on persuasion. While it could be argued that all communication involves some degree of influence on people's thoughts and feelings, in advertising these persuasive goals are central. [Source: Encyclopedia of Science and Technology Communication; Science in Advertising]

Broader concept

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URI

http://data.loterre.fr/ark:/67375/N9J-ZQV56NM7-0

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