Concept information
Preferred term
drug advertising
Definition
- When people switch on U.S. television today, they will find—in addition to dramas, comedies, and news—a sea of consumer advertisements enticing them to eat burgers, buy cars, and talk to their doctors about drugs. Prescription drug pitches, known as direct-to-consumer (DTC) advertising, emerged on TV, on radio, and in magazines after 1997 and have altered the landscape of how consumers learn about medicine. [Source: Encyclopedia of Science and Technology Communication; Drug Advertising]
Broader concept
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-ZVQ02HPW-B
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