Concept information
Preferred term
Date: 1990Children's Television Act
Definition
- In the early 1950s, the first television programs for children were introduced into network schedules, and by the mid-1960s, children had the option of watching up to four hours of cartoons every Saturday morning. Advertisers quickly took advantage of this new market, finding the youth a captive audience for commercials promoting toys and breakfast cereal. [Source: The Social History of the American Family: An Encyclopedia; Children's Television Act]
Broader concept
Belongs to group
Notation
- Date: 1990
URI
http://data.loterre.fr/ark:/67375/N9J-ZVQVSJSP-R
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