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Concept information

Preferred term

advertising and women's candidates  

Definition

  • With significantly more women entering the political arena, exploring the differences and similarities in the campaign communication styles and strategies of female and male candidates has become more important. Studies investigating the role of gender in campaign communication have become more feasible, from a methodological perspective, since the 1992 election when record numbers of women began seeking and winning political office. [Source: Encyclopedia of Political Communication; Women Candidates, Advertising]

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URI

http://data.loterre.fr/ark:/67375/N9J-ZWQX0SZ3-2

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